Jeff Boerio has been photographing rock n' roll bands from clubs to stadiums, motorsports from the drag strip to road courses, and everything in-between since 1986. He got his start in photography when his parents noticed their Canon SLR was always missing. So, they bought him one of his own. He used to smuggle that camera into arena shows and was shooting bands while in college, where he obtained a Bachelor's Degree in Computer Science.
He used to buy music magazines, not for the articles, but for the pictures. The styles of legendary photographers Robert John, Neil Zlozower, Ross Halfin and Gene Kirkland were what caught his eye. Friends always told him he should do something with his talent, and after relocating to the Pacific Northwest, he took a position as Staff Photographer for a now-defunct regional publication called On Eleven.
Jeff covered nearly every national touring act for the publication, and has worked directly with local, regional and national touring acts as well. A partial list of the acts he has covered includes AC/DC, American Heartbreak, Blind Melon, Bob Seger, Brand New Sin, Dream Theater, Extreme, Gilby Clarke, Guards of Metropolis, KISS, Megadeth, Melissa Etheridge, Motorhead, Nine Inch Nails, No Doubt, Rush, Slash, Steve Vai and Van Halen.
Jeff eventually became close friends with one of his aforementioned idols and one of rock n' roll's premier photographers, Robert John. After a road trip to Las Vegas for an NHRA drag race, Robert urged Jeff to develop his motorsports photography skills. Since that time, he has become a regular photographer at SPEED World Challenge and American Le Mans Series events. He has covered local club track days, Sports Car Club of America (SCCA) Club Racing events, and pro racing events. His photographs have appeared in print and online publications around the world.
Fascinated by a new technology in the early 1990's called the World Wide Web, Jeff began honing his internet skills. He is widely known and credited for creating the first web site on the internet for Guns N' Roses. His computer programming and information security background with a Fortune 50 company were a perfect fit for technologies such as Flash animation and custom, secure web site programming. In addition to corporate web sites, Jeff has developed applications, promotional material, and advertising layouts for music industry and motorsports industry clients including Slur, American Heartbreak, Robert John Photography, NayKid Racing, and Cindi Lux.